Why is the JK style so popular recently? Check out the cute JK uniforms

Every girl should have had the fantasy of wearing JK uniforms, which symbolizes youth, vitality and vigor. JK uniforms are a very popular clothing style nowadays and can be seen everywhere on the street. How did this JK trend come about?

The aesthetics of Asians are actually largely influenced by the persistence of juvenile state. Compared with Europeans and Americans, Asians tend to retain more adolescent features after adulthood. Compared with European and American stars, Asian stars of the same age tend to look younger. This has led to a considerable number of people preferring the youthful and cute style. In daily life, we think that it is a good thing to take good care of ourselves and not look old. How great it is to stay young! Therefore, girls will also choose the youthful, girlish, and cute styles in their clothing. While paying attention to body care, they also prefer young outfits. Therefore, the popularity of JK uniforms, Lolita, and BM styles in recent years is not without reason. "For people who can't speak, clothes are a language, a kind of pocket drama that you carry with you." In this era, dressing has become synonymous with each of our personalities. Through dressing, individual preferences, tastes, and status can be shown. In addition to personal aesthetics, there are other reasons why a dressing style can quickly become popular. Although most of us have not worn such school uniforms on campus, it does not affect our love and yearning for it. Choosing to wear JK uniforms, whether for cuteness or to reminisce about youth, is a way to pay tribute to the past. In addition to symbolizing youth and vitality, JK uniforms also carry the meaning of "Lolita" and "youthful love" in the ACG field. Many JK uniform girls have a super beautiful Japanese anime/Japanese drama "heroine" script in their hearts.

In marketing, there are some very tempting naming methods for JK skirts: Lemon Sea Salt, Cheese Trap, Wind Blowing, Gentle Knife, Cedar, Dark Moon and High Wind... All of these are very attractive to young women. In this regard, the way to get girls to plant grass for JK skirts is very simple, just change an imaginative name! Taobao's sales data shows that in the past year, the number of transactions for JK uniforms has increased by 3.5 times year-on-year. During the Spring Festival in 2020 alone, JK uniform skirts accumulated sales of 500 million. In April this year, a well-known JK merchant in the circle launched a plaid skirt called "Gentle Knife", which achieved sales of 20,000+ in just half an hour. If you want to be accepted by the public, the price must be "down-to-earth". Due to the low demand in the early stage, a set of genuine pan-two-dimensional clothing is often expensive, so JK uniforms, Lolita and Hanfu are often nicknamed "bankrupt sisters". But the price of JK uniforms is relatively cheap compared to Lolita and Hanfu. The price of Japanese brands is between 300-500 yuan, and the price of Chinese brands is between 100-300 yuan. Therefore, if you don’t buy school supplies, even students can afford it. Compared with Lolita, JK is closer to life and daily life, and is more accepted by the public. At least it will not be considered as "strange clothes".

Of course, marketing alone is not enough. The popularity of JK uniforms in China in recent years has another background that cannot be ignored-those who like the second dimension have grown up. The rise of the second dimension allows some people to express their pursuit of "Japanese cuteness" through dressing. For girls, JK uniforms also have the function of expanding their social territory. Because JK uniforms have a very clear audience positioning, and this part of women happens to be active Internet users, attracting this part of the audience can form a "group effect" on the Internet. With only a set of clothes worth one hundred yuan, you can enter the community of fairies and find like-minded friends. Such a "cost-effective" behavior is extremely tempting. The popularity of JK uniforms in China is actually inseparable from the resistance of JK girls to prejudice.

We live in an era where people are more tolerant of all kinds of clothing. In recent years, sailor suits, lolita outfits, and twin ponytails have become popular. We may feel familiar with these elements when we see them on the street, but no matter which style is popular, there is always one truth: there is nothing wrong with sticking to your favorite style of clothing. From a niche to a popular style, the only thing that remains unchanged is the girls' pursuit of beauty.

@JK Park of Alliance School-Zhongpai

Before the era of "all members one sword", there was the glory of "all members Yamabuki". After experiencing countless groups of Yamabuki, it seems that it is easy to break 100,000 sales, and it is still the public lover of thousands of girls.

The same ice cream and raspberry black tea series are now hard to find on a certain fish website, with plaid patterns and sweet colors like summer desserts.

Ice cream\raspberry black tea

Sawa

@Rabbit Sewing

How many young girls' wallets were lost by this "ordinary" and gentle cut of 300,000 yuan?

A gentle knife

And the big pink grid who probably didn't expect that he would be on the hot search:

Large pink grid

Today, it is also hard to find a skirt, with a fresh and gentle beauty of light green grid cedar - a skirt with a price of more than 600! Forget the original price series.

cedar

@Youma's Store

When talking about Uncle Youma, the first thing that comes to mind is the four letters: L1G1B1S1… Although the delivery is ridiculously slow (?, but how many people can resist the beauty of the same level? Even if you have to wait for a year, you win if you get it!

L1/@Shimizu Liyang

Missy

@Fruit CandyJK

Just like the name of the store, Xiaochun must be the dream of many girls, right? The soft and hazy pink plaid, the matching sweater and bow tie are also cute, it is the pink "Xiaochun family". The color is like the RMB, and it is also loved by everyone like the RMB!

For girls who can't resist dark colors, Takishima Umi is definitely a heart-warming presence. Although it has been promised that it will "never be out of print" and has been launched many times, it is still very popular!

Takishima Sea

Takishima Umi's stage costume, which is dreamily linked with the confession balloon, makes people want to transform into a little idol in an instant!

JK is the abbreviation of Japanese female high school students. What we usually say is actually "JK uniform". JK uniform is the school uniform of Japanese female high school students, and the meaning of JK is completely different! Some newbies who have just entered the circle, perhaps because of negligence, do not know the difference between the two, and say "wear JK" all day long. This sounds very strange to many senior ladies who love JK uniforms. JK is a person, how can they wear it?

Therefore, if there are girls who like JK uniforms, they must pay attention to saying "wearing JK uniforms" instead of just "wearing JK". Saying that will not only cause ambiguity, but also be a very unauthentic statement.