Li Ning responds to the sky-high priced shoes Wade Way 4 All-Star silver and white model. Which model is the sky-high priced shoe?

Recently, because many foreign brands have been affected by the Xinjiang cotton incident, the domestic brand Li Ning has been loved by everyone. At this time, a businessman who took advantage of the situation started to speculate on some basketball shoes. The most expensive pair of shoes that cost thousands of yuan was sold for nearly 50,000 yuan.

I don’t want to have anything to do with the shoe speculation circle, so I will set up a “threshold” to avoid shoe speculation

Earlier, there was news that the price of the Li-Ning Way of Wade 4 All-Star silver-white model on a certain platform has reached 48,889 yuan, while its reference price is 1,499 yuan, a 31-fold increase. This situation has also attracted widespread attention. For a time, topics such as Li-Ning's "sky-high-priced shoes" and shoe speculation groups have become hot topics, and some people have even pointed the finger at the brand. In this regard, a person related to Li-Ning Company said that from the perspective of the Li-Ning brand, the company does not want to have any connection with the shoe speculation circle.

"We prefer to sell shoes to people who really need them, rather than people buying Li Ning shoes for higher profits." He also said that in order to prevent people from using software to buy limited edition shoes, the company will adopt the method of IP address verification online. If an IP address appears multiple times and is suspected of being a shoe speculator, the store will refuse to ship the shoes. Offline, the company also adopts the method of ID card verification. "Although it is impossible to completely eliminate shoe speculation, the company hopes to provide consumers with a fair consumption environment as much as possible."

Li-Ning Way of Wade 4 All-Star Silver and White. The page shows that the Li-Ning Way of Wade 4 All-Star Silver and White is only available in size 42. It will arrive within 7 days after payment, and the price is as high as 48,889 yuan. The reference price of the shoe is only 1,499 yuan, an increase of 31 times. Anta Doraemon co-branded casual sneakers in white and black, size 42.5, are priced at 4,599 yuan. The reference price is only 499 yuan, an increase of more than 8 times, and there are nearly 9,000 recent purchase records. A person who has been working in the sneaker industry for many years said that the market during this period is very "magical". In his circle of friends, his peers who make domestic products keep swiping the screen to "ask for the source of goods, pay more for it". One colleague bought more than 100,000 yuan worth of goods in one go and earned back the money for a car.

Introduction of sky-high price shoes

After Li Ning signed Wade with a big contract in 2012, it launched Wade's exclusive signature sneaker series "Way of Wade", and now the Way of Wade series has reached the 4th generation. As the fourth generation of combat boots created by Li Ning for Wade, the Way of Wade 4 is made of synthetic leather uppers and the classic "chrysanthemum" pattern on the heel; the TPU support strips on the periphery and the classic carbon fiber plate in the midsole provide strong anti-torsion capabilities; the EVA midsole plus the embedded forefoot Bounse+ technology provide excellent response and feedback, and the Cushion technology embedded in the rear foot provides excellent cushioning effect; the crystal and rubber outsole are excellent in wear resistance.

The most fascinating feature of the Wade Way is its rich color matching. In addition to the basic colors such as Uptown, Announcement, and Warning, there are also special colors such as Lei Feng, Veteran, Year of the Horse, and Year of the Sheep. Among all the color matching, the most eye-catching is the All-Star color matching of each generation, nicknamed "Devil Fish". But in this year's All-Star Game, Li Ning's All-Star combat boots prepared for Wade abandoned the previously popular Devil Fish color matching and adopted a new colorful color matching. The entire upper is made of special rainbow reflective material, which reflects the color effect of the rainbow when viewed from different angles. No matter where you go, you will definitely be the focus of the audience. The tongue uses an olive branch crown pattern to symbolize victory, and the "ALL STAR" on the back indicates its identity. At the same time, the "XXX/100" below tells everyone that there are only 100 pairs of this pair of sneakers.

This dazzling All-Star colorway will be limited to 100 pairs worldwide. After being exclusively released in Toronto and Miami on February 12, US time, it is now available in the Chinese market. It will be available online in limited quantities on Li-Ning's official website at 10 a.m. on February 22, and will also be available offline in three physical stores in Beijing, Shanghai, and Chengdu.