Germany's Börlind Anna Berlin HEAT organic skincare products expand again

When ANNEMARIE BORLIND from Germany meets HEAT, when the pioneer of organic skincare and the global trendy beauty store attract each other, and when the banner of organic skincare is tied to the channel delivery chain, it will undoubtedly promote the development of the entire skincare industry in China and promote the process of ANNEMARIE BORLIND from Germany to set a benchmark in the domestic market.

Covering first- and second-tier cities nationwide, Berlin Berlin’s expanding blueprint

HEAT, also known as "Li Jiaqi's warehouse" and "offline Little Red Book", is a dark horse in the beauty and cosmetics store industry. It has a collection of more than 4,000 new and popular products in cosmetics, skin care, personal care, fragrances, and snacks, and is deeply loved by the post-95s young group. On January 30 this year, HEAT opened another new store on Beijing Road in Guangzhou, which is also the 10th HEAT store opened by Germany's Börlin.

Since then, the products of Germany's Börlin Anna Berlin have penetrated into most of the first- and second-tier cities in China, including Shenzhen, Nanjing, Chengdu, Kunming, Chongqing, and Guangzhou, and have initially outlined a new blueprint for organic skin care in the Chinese market. As the cooperation with HEAT Xiran deepens, Germany's Börlin Anna Berlin can be found on more and more city streets, and more consumers are able to experience organic skin care products. Through word-of-mouth reputation, a new ecosystem for organic skin care is constantly taking shape.

Better resources and complementary demands, creating an experiential consumption scenario for customers

It is not difficult to see that for consumers, HEAT can select products for them through quality control and provide a social shopping place for them to have an in-depth understanding of German Börlin Anna Berlin skincare products;

For brands, the cooperation between Germany's Börlin Anna Berlin and HEAT XiRan is a mutual blessing of advantageous resources;

For store channels, high-quality new concept (organic skin care) products can help attract potential customers.

Therefore, the powerful combination of the two is welcomed by everyone.

Products are the core, channels are the basis, Anna Berlin wins with quality

The brand positioning of Germany's Anna Berlin is German original organic medical natural products. In fact, the final destination of any brand and any business model is the product without exception. This is also the core advantage of Germany's Anna Berlin. All ingredients of its products are derived from nature, relying on the power of nature to achieve harmony between health and beauty, and using modern science and technology to extract and utilize substances from natural plants, and concentrate them into high-quality, high-performance skin care products.

So, we have the familiar "little white tube" multi-functional anti-wrinkle nourishing eye cream, the skin-brightening twin stars "Rose Honey" rose rejuvenating moisturizing essence and "Orange Blossom Honey" orange blossom rejuvenating nourishing essence, as well as star products such as "Hyaluronic Acid Essence" and "Aloe Vera Essence".

With the support of high-quality skin care products, the role of channels has become more prominent. In addition to providing important trial scenarios for products, more importantly, it provides an opportunity for Germany's Börlin Anna Berlin to establish relationships with users, becoming an important platform for emotional connection. With products + channels, Germany's Börlin Anna Berlin is confident that it will continue to forge ahead and win the future.