Li Ning officially announced Xiao Zhan as its global spokesperson Li Ning officially announced the same style as Xiao Zhan

As we all know, because of the cotton issue recently, many brands have been boycotted by us, and our domestic brands have not disappointed everyone. Among them, Li Ning publicly supports Xinjiang cotton and also chooses Xiao Zhan as its global spokesperson. For a while, all of Xiao Zhan's weekly products were out of stock.

At present, there are many brands that support Xinjiang cotton that we are familiar with, such as Li Ning, Anta, Metersbonwe, Hongxing Erke, etc. At present, the most supported one is Li Ning, because Li Ning had already begun to put Xinjiang cotton labels on its products before the H&M incident. Therefore, after the opening of Hong Kong stocks on the 25th, Li Ning's stock price has been growing explosively, reaching a maximum of 11%.

In addition to Li Ning, those companies that have spoken out in support of Xinjiang cotton have all seen significant increases. It is bold to speculate that the Chinese market will most likely be dominated by domestic brands in the future. In addition, companies led by Li Ning all take the affordable and people-friendly route, which is not expensive and relatively practical. Therefore, Li Ning is currently the most popular sports brand. However, just when Li Ning was about to lead the trend of domestic brands, something unexpected happened!

Li Ning announces Xiao Zhan as its spokesperson

Just as Li Ning's popularity was growing, on March 26, Li Ning officially announced Xiao Zhan as its "global spokesperson for sports fashion products."

Li Ning, who had already taken the lead in supporting Xinjiang cotton, naturally became a hot topic with this official announcement. In addition, Xiao Zhan himself has a huge amount of traffic, which seems to be a win-win situation. However, after the two cooperated, the chemical reaction was not as they expected!

At present, netizens have been having heated discussions on Li Ning’s official announcement, and the current situation has formed three camps.

The first camp (Xiao Zhan fans): They naturally applauded Li Ning's official announcement. Li Ning not only won the favor of many consumers in this support event, but its positive image as a patriotic brand also fits the image of the idol in the minds of fans. So in the eyes of fans, Li Ning and Xiao Zhan are a match made in heaven.

The second camp (Xiao Zhan’s black fans): Xiao Zhan’s black fans are definitely the largest group of black fans that the author has seen in recent years. They felt "deep malice" in Li Ning’s official announcement this time. For example, why so many domestic brands spoke out, but Li Ning was praised to the sky? It turned out that it was premeditated.

This kind of speech is considered rational among black fans, and some extreme black fans even posted online that "after learning that Xiao Zhan is the spokesperson for Li Ning, it doesn't matter whether I love my country or not." This kind of impulsive speech with ulterior motives and thoughts involving patriotism is really not a wise choice. It can only be said that the degree of black fans' disgust for Xiao Zhan is indeed beyond the imagination of the spectators.

The third camp (the pure spectators including the author): It’s very simple, support all patriotic domestic brands!

Originally, it was good news that Xiao Zhan became the global spokesperson for Li Ning's trendy products, and fans were very excited. However, after the official announcement of Xiao Zhan's endorsement, the brand once again staged a "tragedy": just as the spokesperson was officially announced, the same product as the spokesperson was out of stock!

Yes, you read that right. After Xiao Zhan was officially announced as the spokesperson for Li Ning, all products of Xiao Zhan on various platforms were sold out, even Xiao Zhan’s socks were sold out.

Many netizens said that when they were still considering the size of their shoes, they found that everything was out of stock, and they couldn’t even buy the same socks as Xiao Zhan.

What's even funnier is that after the brand officially announced that Xiao Zhan became the global spokesperson for the trendy product, it also started a live broadcast to promote the product. However, this live broadcast became a venue for ridicule, because Xiao Zhan's same style was sold out instantly. So when many netizens who love Xiao Zhan saw that it was out of stock, they began to make fun of the host.

Hello, anchor, are you selling cats? Hello, anchor, how much do you charge for a free spokesperson? Hello, anchor, if you don’t sell the spokesperson or the cat, how much do you charge?

This is another new brand that is in short supply after Xiao Zao, Niu Mengmeng and the eyewear brand. I thought Li Ning would keep in mind the lessons learned from Niu Mengmeng, who owed a lot of money and has not yet repaid it, and the two female hosts of the eyewear brand who urged him to deliver the goods to the point of doubting his life. But I didn't expect that after the official announcement of Xiao Zhan as the spokesperson, Li Ning was also out of stock, so much so that the fat cat in the live broadcast room was remembered by netizens.

In fact, it’s not that the brand is not strong enough, but that Xiao Zhan’s fans are too supportive. Coupled with the recent hot topic of Xinjiang cotton, Xiao Zhan and domestic products have formed a strong alliance, so it is normal for the products to be sold out.

In addition to the new endorsement, Xiao Zhan also has good news about his new drama. The new drama is confirmed to be the "Zhu Yan" that has been rumored on the Internet. It may be renamed "Yu Gu Yao" later. Xiao Zhan has already joined the crew.