Which country's brand is Li Ning? Is Li Ning a domestic product?

Li Ning is a well-known domestic clothing brand with a good reputation. Li Ning's products have always been very cost-effective and the designs are becoming more and more outstanding. I recommend everyone to try them.

Li Ning is a Chinese clothing brand. In 1990, Li Ning Co., Ltd. started in Sanshui, Guangdong.

Li Ning is a sporting goods company founded by Mr. Li Ning, the "Prince of Gymnastics", in 1990. Its headquarter is located in Zhongguancun Science Park, Tongzhou District, Beijing. After more than 20 years of exploration, Li Ning has gradually become an internationally leading sports brand company representing China.

From being the first to establish a nationwide franchise marketing system in its early days to sponsoring the Chinese sports delegation to participate in various domestic and international competitions for many years, from becoming the first sporting goods company in China to implement ERP to constantly adjusting its brand positioning, and then to its listing in Hong Kong in June 2004, Li Ning Company has experienced the development and prosperity of China's national enterprises.

On October 6, 2019, the Li Ning brand issued a statement: We are extremely indignant and strongly condemn the erroneous remarks made by Morey, general manager of the Houston Rockets, on his personal social media platform! Li Ning Company firmly opposes and resists all acts that harm national interests. We have suspended relevant cooperation with the Houston Rockets and will continue to urge the Rockets to give a clear response to the incident.

Before solving this problem, we must first understand what China Li Ning is. It is definitely not Li Ning, or an extension or branch of Li Ning. Li Ning's intention is obviously to use China Li Ning as a brand to explore the fashion field rather than a complete transformation.

There is a very obvious difference here. Li Ning is still the same Li Ning, a sports brand focusing on sports. China Li Ning is his exploration and attempt in another field. The positioning of China Li Ning determines that he is not used for volume, but to improve the overall brand image and to improve the profit margin in the overall financial statements. Simply put, China Li Ning is not born to pursue the reputation of cost-effectiveness. What he wants is that you think he is expensive enough, grand enough and upscale enough. In a sense, he deliberately makes most users feel expensive, good-looking and reluctant to buy, then the overall level of the brand is raised. Even if you really can't afford or can't buy China Li Ning's style because of the price, you may choose to buy other more cost-effective styles of Li Ning because of the added value of the brand. Even if you go to Taobao to buy a 100-yuan high imitation or so-called factory goods, although this has no direct benefit to Li Ning, it can enhance the brand's popularity and brand image, and there will be no more similar "wear with confidence, Li Ning is not fake" and "Li Ning is real, because no one is stupid enough to make fake Li Ning", which is also what Li Ning hopes China Li Ning can do.

But in fact, it's easy to say. If you want a brand image to be high-end, it can't be achieved by just relying on price positioning. I have worn several Li Ning sweatshirts. The overall design is amazing, and the texture and style are also very good. It also shows that Li Ning is not just relying on raising prices to attract attention. They are fully prepared for this attempt. Moreover, hiring a good design and a design team is very expensive. From a cost perspective, it is impossible for Li Ning to be cost-effective. In fact, Li Ning is not the leader among domestic sports brands, but he is willing to put his heart into the research and development of a brand, to invest a lot of manpower, material resources and financial resources, and to explore the field of fashion. Such a domestic brand is worthy of our support~ Just like Huawei, the reason why Huawei is great is that it has invested more and higher proportions of the money that many other brands use to endorse or spend on other aspects into its own research and development team~

So, I hope China's Li Ning can do better.

User opinion 1: The cost-effective series include Sonic, Lightning, Air Raid, Sixth Man, All City, Team Fashion, Phantom, Phantom and other series. The slightly better ones include the Yushuai series. The better ones include the Way of Wade series. If you know shoes, you will find that compared with Anta Peak, Li Ning is too competitive, and what Anta Peak can do is to fight a price war. Compared with the star shoes TP9 or KT, it is indeed not as good as Wow. This is why the former two are both star shoes, and the price is one or two levels lower than Wow!

User opinion 2: It is undoubtedly Li-Ning. Li-Ning's designs are getting better and better. My favorite is the Way of Wade 4. It looks great! The Li-Ning brand is also very well-known abroad. Foreign friends I met online often want to find someone to buy some Li-Ning shoes for me. Of course, the current Way of Wade 5 is also very good-looking. The new denim color is very good-looking!