What are the characteristics of genuine Nike? Why is Nike so expensive?

Everyone should know Nike. Nike's clothing has always been popular among people. Many people in China are obsessed with Nike's clothing. Nike's shoes are designed in accordance with the principles of human kinematics and are very comfortable to wear.

The quality and feel of genuine Nike shoes are excellent. The LOGO, insole and shape of genuine Nike shoes are symmetrical and well-proportioned. Imitation products are crudely made, with many defects and different sizes. The genuine outer packaging is clearly printed, with anti-counterfeiting codes, service phone numbers, serial numbers, etc., which can all be used to verify the authenticity.

The first reason is the "brand effect". Many people in China are obsessed with it, believing that brands are valuable and have better workmanship, which has driven market development.

The second reason is: “tariffs”.

1. Imposing tariffs is one of the ways for a government to increase its fiscal revenue, but with the continuous development of world trade, the proportion of tariffs in national fiscal revenue is declining. Every country will impose certain taxes on imported and exported goods according to their type and value.

2. The purpose of imposing tariffs is to raise the prices of imported goods through taxation, reduce their market competitiveness, and reduce the adverse impact on domestic products in the market.

3. Tariffs have the function of protecting domestic industries, but in today's globalized economy, their adverse effects are gradually emerging, mainly on the employment rate.

1. Authentic Nike shoes are only sold on the official website or official flagship store, and the quality is also guaranteed to a certain extent. If you buy them from unknown Taobao merchants, WeChat merchants, Xianyu and other software, they are most likely fake.

2. Genuine Nike shoes are generally expensive, especially AJs. It is normal to cost thousands of dollars, unless there is a special discount, the price will be slightly lower. But if you are sold thousands of pairs of shoes for a few hundred dollars, they are definitely fake.

3. Nike sneakers are made of artificial leather, which has a high fiber density, good toughness and breathability, and high gloss. The material of fakes is often rough, and has no toughness or elasticity when pressed by hand.

4. The numbers on the trademarks of authentic Nike shoes are aligned. For example, the S in US corresponds to the number below, and the U in UK corresponds to the decimal point below. If they are not aligned, it means they are fake.

5. The colors of genuine Nike shoes are very uniform and genuine. It is recommended that you compare them with the photos on the official website. If the color difference is too big for the same style, it is definitely a fake.

6. Although many fakes look the same as genuine ones, you can still find the difference if you pay close attention to the midsole. If you scratch it with your finger, the genuine ones will not leave any marks, but the fake ones will leave scratches.

7. Because of its high price, Nike pays special attention to small details in production. For example, the stitching on the edge of the shoe is of uniform length, and there will never be any jumpers or disconnections. Fake products often do not pay much attention to this in order to save costs.

8. The soles of genuine Nike shoes are equipped with carbon fiber sheets, which have a higher content and can make the feet feel more comfortable. Fakes often use materials similar to carbon fiber sheets as a substitute, so you can tell the real from the fake at a glance.

9. The outer packaging of genuine shoes is printed very clearly, with anti-counterfeiting code, service phone number, and serial number on it. Just call the customer service and check the authenticity. If it is fake, most of the phone calls cannot be dialed through, and even if they are dialed, the serial number is wrong.

The best way to distinguish the authenticity is to look at the shoe label. The appearance of high-end imitations can be imitated, but it is easy to tell the authenticity of the shoe label by comparing it. There are four sizes on Nike's shoe label, US, UK, EUR and cm. There are four numbers under each of the four sizes. The single numbers will align with the middle part of the letters, and they will align with each other. The spacing between the letters and numbers in a row of the UPC code should also be equal. The spacing between the letters of nikebetterworld.com in the URL part should also be paid attention to whether it is uniform. The stripe code of the real shoe has only two thick and thin lines. The genuine logo is quite smooth, while the high-end imitation will be scattered and uneven. Even the edges of the shoe label of the genuine shoe are handled very delicately. If you are an old driver who wears Nike all year round, you will definitely be able to tell the real Nike from the fake when you put on the high-end imitation shoes.