Onion Group's appearance at the Beauty Expo attracted attention with its red brand

On March 10, the annual beauty industry event, the 2021 Spring China (Guangzhou) International Beauty Expo, grandly opened at the Pazhou Complex of the China Import and Export Fair in Guangzhou. As a highly anticipated industry event, this year's beauty expo invited more than 4,000 exhibitors and is expected to welcome more than 200,000 buyers and nearly 100,000 visitors.

At this year's Beauty Expo, Onion Group, a global brand asset management group covering three major areas, brand investment, new consumption and import and export trade, made a high-energy appearance. Mr. Sun Pu, general manager of Onion Group's Omall Division, was invited to share a keynote speech, introducing how Onion Group uses "global brand asset management" as a strategic fulcrum and "good products" as a growth flywheel to continuously expand the young consumer market under the new consumption wave. Through the 3F (Fresh, Fashion, Future) flush filter, Onion Group selects high-growth, fresh and fashionable brands that young people like worldwide, and at the same time launches the "Global Brand Partner Program" to attract global partners with sustainable growth of high-quality brand ecological assets to jointly leverage the next five years of new consumption.

The dual engines of brand entrepreneurship boost scale-based revenue growth

At the event, the "Global Brand Partner" theme exhibition area of ​​Onion Group was particularly eye-catching. It is understood that Onion Group uses the "Dual Entrepreneurship Engine" to flexibly provide brand entrepreneurship opportunities for different groups of people, boosting the scale growth of income, and has so far led more than 1 million store owners around the world to successfully start their own businesses.

According to reports, the business plan includes two models: store owner and brand partner. O'MALL Mall is a cross-border direct sales e-commerce platform under the Onion Group. Its light entrepreneurship store owner model significantly reduces the circulation costs of middlemen through "cross-border direct sales + micro-agents", providing store owners with better returns; brand partners are Onion Group's innovation on O'MALL's mature store owner light entrepreneurship model. Through investment, mergers and acquisitions and strategic control of the global selected brand group, it provides high-quality sellers with more generous brand dividends, allowing each partner to enjoy more scaled returns.

Targeting the hottest trend in the entire industry and heading towards a new consumption future

Relying on strong upstream industry resources, global processing plants and product R&D laboratories, and a huge full-network channel matrix and new traffic marketing array in the downstream industry, Onion Group has continued to break through business boundaries in the past five years, from import to export, from online platforms to physical businesses. To date, Onion has covered multiple fields including retail, brand, consumption, travel, services, and entertainment, constantly expanding people's demand for diversified lifestyles.

Onion Group believes that the trend economy will be the next outlet of the consumer market. Every generation needs consumer goods that belong to their own era, not only to meet their needs, but also to prove the unique existence value of this generation. Facing the young consumer market, Onion boldly launched the trend brand group LUCA BRAND and the cross-border experience store ZIP LAB, gathering fashionable, international, knowledgeable, visionary and aesthetic young brands to attract young people who pursue new aesthetics, new scenes, new functions and new emotions.

At present, Onion Group has jointly built a global supply chain alliance with 36 countries and regions around the world, reached strategic cooperation with more than 6,000 brands, and provided more than 1 million products and leading supply chain solutions to global partners. In the future, it will further focus on the "Fluorescent Era" plan, select high-growth, fresh and fashionable brands that young people like on a global scale, add 30-50 brands each year, and gradually build a brand incubation of tens of billions of yuan to achieve rapid and large-scale coverage of the group's flush economic circle.

About Onion Group

Onion Group was founded in 2015. The group's headquarters is located in Guangzhou. Relying on self-operated direct procurement, self-built channels, and strong supply chain service capabilities, it has now grown into a global brand asset management group and is one of the first batch of online and offline integrated digital business enterprises recognized by the Ministry of Commerce. Since its establishment, the group's annual transaction volume has exceeded 20 billion, and the growth rate has exceeded 100% for many consecutive years. So far, Onion Group has successively obtained 4 rounds of first-line capital investment and financing totaling more than 500 million from Guotai Junan Liding Capital, Xiangfeng Qiyun, Yilian Capital, and SAIF Fund.