Are UR's clothes of good quality? What are the similarities and differences between UR and Zara?

ur is a very popular clothing brand in our country. ur's clothes, bags and accessories are all well made. ur is a domestic fast-moving fashion brand with a similar positioning to the foreign brands Zara and HM.

The quality of ur's clothes is sometimes good and sometimes poor, it mainly depends on the style and material of the clothes. The quality of ur's sweaters is not good, but among all the fast-selling brands, ur's clothes are more suitable for Asians. I personally think the quality of ur's summer clothes is a little better.

Common points:

1. They are all fast fashion brands.

3. The consumer groups are all fashionable young consumers aged 20 to 40.

4. The store windows of UR and ZARA are designed with dark green as the main color, and the interior decoration is warm colors.

5. Their marketing philosophy is "fast, small quantity, and multiple styles".

Difference: Different clothing styles

1. ZARA is simple and elegant, targeting OL type, and has low- to medium-priced clothes. This clothing style is actually a store style that relies on hot-selling and running volume to achieve performance. The store is operated as a non-guided store, and the styles follow the trend. ZARA has more than 400 professional designers, and launches more than 120,000 products a year, which is 5 times more than its peers. Moreover, the average age of the designers is only 25 years old. They travel to fashion shows in Milan, Tokyo, New York, Paris and other fashion centers at any time to capture design concepts and the latest trends, and then imitate and launch high-fashion fashion items.

2. UR stands for URBAN RENEWAL. UR's style is British and fashionable. UR cooperates with many well-known French design consulting companies to carry out design and research and development to ensure fashion leadership and international style. The product series includes women's clothing, men's clothing, children's clothing and accessories, providing consumers with different categories of choices.

ur is a fast fashion brand. UR is the abbreviation of URBAN REVIVO, a fast fashion brand under UR LIMITED Cayman and UR HKLIMITED Hong Kong Group. The brand operation in China is handled by Guangzhou Fast Fashion Co., Ltd., a subsidiary of the group. Fast fashion is characterized by "fast, fierce and accurate", which has driven the global fashion trend. "Fast" means that fast fashion clothing always follows the trend of the season, the speed of new products arriving in stores is extremely fast, and the frequency of window displays changing is twice a week. For example, ZARA, H&M, UNIQLO, China's Me&City, MIX-BOX and 37°Love, etc. Fast fashion, which is updated at a fast speed and high frequency, and always follows the trend, attracts people who pursue fashion and buys in large numbers. "Fierce" means that the competition between brands is fierce, and the speed at which consumers buy fast fashion clothing can be comparable to brand competition. It is common to be a "moonlight tribe" every month. "Accurate" means accurate vision. Designers can predict the recent fashion trends and design all kinds of trendy clothing in a short period of time; when consumers choose products, they will buy them as soon as they see the right one, without hesitation. Generally, "fast fashion" collects fashion information through the latest fashion releases of international big brands and other channels for integrated design, and then produces and sells them. The fastest time is 12 days, and the price is less than 1/10 of similar styles of international big brands. "Fast fashion" produces a small number of each ready-made garment, which not only reduces the display of a single style, but also artificially creates scarcity and drives the desire to buy. At the same time, the clothing styles produced by "fast fashion" each year are 3-4 times that of ordinary companies. Products are replaced every week, and there will be no duplicate styles on the shelves after the goods are sold out.

ur is a fast fashion brand from Hong Kong, China. Its full name is URBANREVIVO. It is a fast-selling brand that has only emerged in recent years. ur's clothing styles are fashionable, and the price of clothes is a little lower than that of Zara. Sometimes the price is surprisingly cheap when it is discounted. ur's style is very diverse, and basically people of all styles can find something suitable for themselves. ur's new products are updated very quickly, every Tuesday, and people of different ages can find suitable clothes, which is very suitable for Asians.