The makeup trend is going viral, leading the Z generation's national skincare trend

From November 28 to November 29, 2020, Douyin's blockbuster marketing IP "Douyin Yuechao Zhizao" was grandly opened at the BIG Haizhu Bay Art Park in Guangzhou. The freeze-dried powder brand for young people - "Saizhuang" made a stunning appearance, showing its technological strength and national trend heritage to the fullest, attracting the attention of many young Generation Z.

At the Douin Yuechao Zhizao event venue, Mr. Chen Donghuang, the representative of Generation Z, the Chief Operating Officer of Saizhuang, announced the official launch of the Saizhuang Cup. He pointed out that Saizhuang is a brand that pursues technology and youth. The culture of Saizhuang is to inherit the classics, but also emphasizes breaking free from the existing pattern, breaking out, and creating. Based on this concept, this competition is themed "Saijou Cup: Chinese Makeup Competition", hoping that college students can always use their youthful vitality to innovate and create, surpass themselves in breaking through constraints, and help improve the professional skills of college graduates through this competition, and provide support for college students' high-quality entrepreneurship and employment.

As the first product of Saizhuang's brand upgrade, Saizhuang's small frozen bottle also performed very well in this event. The specially designed "China Blue" and the new logo image highlight the brand's technological national trend. The new macaron color scheme creates its own "new national product" and "new national trend" labels, meeting the aesthetic needs of the new generation and being enthusiastically sought after by Internet celebrities.

Saizhuang is a brand of Guangzhou Celera Stem Cell Technology Co., Ltd., focusing on cell research, with strong scientific research capabilities and an excellent doctoral research team, GMPC production workshops and international standard freeze-dried powder production lines, and product quality is guaranteed. Saizhuang's small frozen bottle continues the strong scientific research genes of its parent company Celera, using 99.9% high-purity blue copper peptide raw materials and aseptic freeze-drying technology at minus 40℃ to solve common skin problems among young people, such as acne, enlarged pores, and water-oil imbalance.

At present, Saizhuang has once again upgraded itself in terms of brand positioning, category expansion, IP creation, etc., backed by its technological strength, communicating with Generation Z in a younger manner, and continuously meeting Generation Z's skin needs.