Relying on the new domestic products of WeChat ecosystem, Hepuolan entered the era of live e-commerce and set the highest record of video accounts

On December 2, 2020, Hepulan’s “Scientific Beauty Live Broadcast Ceremony, Millions of Free Gifts” live broadcast event was broadcast on Tencent Video. Sales exceeded 1.5 million in the first hour, 2 million in 2 hours, and exceeded 6 million+ in the entire 8 hours. The cumulative number of viewers reached 78,000, and the live broadcast attracted more than 30,000 new followers.

During this live broadcast ceremony, the super-strong ability of Hepuolan’s skin care expert team to bring products not only marked a major breakthrough in Hepuolan’s exploration of the new field of e-commerce live broadcast, but also demonstrated Hepuolan’s powerful influence and brand strength.

Relying on the WeChat ecosystem, facing users directly, entering the era of "live streaming e-commerce"

As a master in problem skin care, Hepulan relies on the WeChat ecosystem, faces users directly, enters the era of "live streaming e-commerce", creates opportunities for the beauty and independence of Chinese women, builds a new domestic brand of beauty and skin care, and rises strongly!

At the beginning of 2020, the COVID-19 epidemic was raging. As one of the pioneers of new retail innovation models in mobile Internet social e-commerce and the cosmetics industry, Hepulan actively explored new online channels and was the first in the industry to try out the innovative model of "live streaming e-commerce".

In the current live broadcasting field, it has become a trend for top traffic to help the development of e-commerce. On the one hand, the rapid rise of the live broadcasting industry has exponentially increased and manifested the value of personal IP. On the other hand, the value of a strong personal brand IP for live broadcasting is immeasurable.

In this competition of personal IP, Hepuolan has an inherent advantage. Under the guidance of the concept of "one-to-one precise solution to problematic skin", Hepuolan has created a team of skin care experts, whose team members have international San Diego beauty doctoral degrees, rich patient cases, and a wide fan base.

In the future, Hepulan will continue to strengthen the exploration and innovation of new models of live e-commerce, empower the entire cosmetics industry, lead the industry's self-innovation, and help the industry upgrade!

Building a new domestic brand, Hepuolan leads the industry to break through

After seven years of hard work, Hepuolan has become an industry leader that is trusted by users, recognized by the industry, and recognized by the society. In the future, Hepuolan will not forget its original intention, forge ahead, and create a new domestic brand!

Seven years ago, Hepuolan followed the Internet wave, seized the dividends of digital marketing development, and quickly accumulated 70 million female fans. In the process of serving fans, a large number of female friends put forward precise skin care needs and hoped to obtain professional and scientific skin care services. As a result, Hepuolan established a skin care group, focusing on providing one-on-one skin care services for Chinese women.

During this live broadcast, the fans of the skin care experts became the first batch of loyal users of the live broadcast room. The Science of Beauty Live Broadcast Ceremony gave away millions of free gifts, popularized skin care tips to users, conveyed the concept of exquisite life, and encouraged users to voluntarily forward and share the live broadcast room, achieving a fission growth in the popularity of the live broadcast room, allowing the Hepulan skin care expert group to become a benchmark super anchor in the industry, and also raising the traffic and sales capacity of the video account live broadcast room to a new high.

E-commerce live streaming is not just about selling goods! Hepuolan focuses on the operation of private domain traffic, builds its own channels through modern digital technology, removes middlemen and directly faces the personalized needs of users, and provides users with safer and more effective products and skin care solutions; allowing users to enjoy the lowest cost, highest efficiency and best experience of skin care services, so that all women in the world have beautiful skin.

The Hepuolan Scientific Beauty Live Broadcast Ceremony is an important step in fulfilling the corporate mission of "making all women in the world have beautiful skin". In the future, Hepuolan will continue to shoulder social responsibilities, lead the majority of Chinese women in scientific skin care, avoid detours, and deliver positive energy of beauty! If you have skin problems, look for Hepuolan!