Is MINISO from Japan? What brand is MINISO?

I believe many people have visited this boutique MINISO. Many people think that this brand comes from Japan and focuses on the cute style. So where exactly is MINISO from?

In its daily advertising slogans, MINISO claims to be a Japanese designer brand, and its products are sourced from many countries around the world, including South Korea, Japan, Malaysia, etc. However, its president and founder is Chinese Ye Guofu. In fact, MINISO is a Chinese company, and its products are all produced in China, and then sold under the name of Japan.

Although we can find that both the product packaging and the store logo of MINISO are in Japanese, and many people were "blinded" by the Japanese at first, we can find that the production place of the products is "MADE IN CHINA". Not only that, some people also pointed out that there are grammatical errors in the Japanese printed on some product packaging.

Another "problem" of MINISO that cannot escape everyone's discussion is counterfeiting, and the counterfeiting is very diverse.

First of all, the LOGO is plagiarized. I believe that many people first entered MINISO because they "ran into it by accident". How similar is the MINISO LOGO to UNIQLO? The trademark design with red background and white characters is shown in the figure below. The similarity is probably because I have been to MINISO and UNIQLO many times, but if you look at the store LOGO from a distance, you still can't tell whether it is MINISO or UNIQLO.

Another accusation is that the store was copied from MUJI. Both the store decoration and the lighting arrangement were similar to MUJI's style.

1. Take a people-friendly approach and cover multiple levels

Different from other brands that only focus on development in first- and second-tier cities, MINISO also has many stores in third- and fourth-tier cities. It takes a popular approach. How can such a business model that penetrates into different classes not be well-known?

2. High cost performance

Everyone knows that most of MINISO's products are priced at ten yuan each, but many people feel that they are worth the money after purchasing and using them, so there is no doubt that among stores of the same price type, MINISO's quality is good.

So what is the price advantage of MINISO? How can it achieve such a low price? That is because MINISO is a domestic brand, so the products are also produced and sold in-house, and do not need to go through multiple procedures like other imported products before they can be sold in China, which can reduce a lot of processing and transportation costs. Therefore, MINISO is much cheaper than real imported products under the banner of imported products.

3. Wide variety of products

Miniso's products include snacks, cosmetics, skin care products, electronic digital products, etc. It can be said to be a general store. And this "general store" is very convenient for many people. The complete range of products can save consumers time and effort. For example, when many people want to buy small items such as warm baby and hot water bottle outside, they will go to Miniso to take a look or ask directly, which shows that its "general store"-style operation is very popular.

4. High-quality environment

Clean and tidy environment, soft lighting, cheerful background music, some people say "MINISO is a veritable "10-yuan store", but one thing is certain that it has the best environment among 10-yuan stores". Indeed, many years ago, 10-yuan stores were already popular in China. In the past, most 10-yuan stores in China used loud speakers to sell goods. Although there were many products, they were disorganized, which greatly reduced the shopping experience of attracting customers. Many people may not have the idea of ​​spending money when shopping, but just want to shop, and in this regard, the environment of MINISO is undoubtedly attractive to customers.

Miniso is a comprehensive store that sells a wide variety of items, including daily necessities, food, toys, cosmetics, skin care products, etc. There are many varieties and prices. Not expensive