What is the relationship between AJ and Nike? How to distinguish between AJ and Nike

Nowadays, many boys and girls like to buy sneakers, but the types of sneaker brands on the market are complicated, coupled with a series of joint models, which makes some friends who don’t know much about sneakers dizzy. Today I will introduce aj and Nike to you.

Air Jordan is a high-end brand under Nike, and is a brand that Nike established specifically for Jordan. Nike rose to prominence in the late 1980s. At that time, Nike spent a lot of money to sign Michael Jordan, who had just joined the league, and paid a lot of money to fine Jordan to wear the red basketball shoes banned by the NBA at that time - Air Jordan 1 for the whole season. As a result, this shoe sold well, and Nike became the leader in the sporting goods industry, surpassing Adidas.

Air Jordan is a high-end brand under Nike, and is a brand established by Nike specifically for Jordan. The name Air Jordan comes from the sports super agent David Falk. In that era, only tennis players had personal signature series, so David Falk's original intention was to make MJ look more like a tennis player.

The most classic flying wing logo of Air Jordan comes from Peter Moore, the design director of Nike at that time. He came up with this classic pattern on a whim on a flight from Portland to Chicago. Peter Moore is also the designer of the first and second generation Air Jordan sneakers.

Air Jordan 2 is the first pair of sneakers without Nike Swoosh. The brand's most proud hook logo did not appear. It was a risky attempt. Nike expected Air Jordan 2 to convey a design concept. What was important was not the logo, but the design itself.

1. The two logos are different. Nike's trademark logo is a small hook, while AJ's logo is a human figure playing basketball.

2. Different technologies are used. The AJ shoe body adopts one-time molding technology, which is more expensive and also has a higher selling price. It is a high-end series of NIKE.

3. Different products. Nike produces a wide range of sporting goods, such as clothing, shoes, sports equipment, etc., while AJ mainly produces shoes.

Aj is the abbreviation of Air Jordan, which is a brand under Nike, and AJ is included in Nike. AJ was founded in 1985, and was originally created to produce signature shoes for basketball star Michael Jordan. It is the same as Nike's current signature shoe series for James, Kobe, Irving, Paul George and Antetokounmpo. Nike gave Jordan a shoe sponsorship contract, and Jordan could only wear basketball shoes made by Nike on the basketball court.

In 1985, Nike was still a small sports brand. They signed the rookie Michael Jordan with a high-paying contract and then launched a basketball shoe series named after him. Jordan's first generation of signature shoes, Air Jordan 1, came into being. At that time, the NBA had strict restrictions on players' shoes. The black and red color scheme of the AJ1 Chicago Home Court that Jordan wore was listed as a prohibited shoe series by the league.

If Jordan continued to wear AJ1 in the league, he would be fined $5,000 per game. At this time, Nike stepped in and let Jordan continue to wear the black and red AJ1 to play, stating that they would pay the fine for Jordan. In this way, Jordan still wore his own shoes on the court. The smart Nike used the payment of fines as a marketing strategy. Unexpectedly, the black and red AJ1 sold well in the market. The black and red AJ1 was named "banned", and once it was reproduced, the price rose.

Thanks to Nike's shrewd marketing skills and Jordan's amazing performances, the AJ series began to sell well and became popular all over the United States. As Jordan won three consecutive championships twice and became unparalleled in the league, Jordan was worshipped as a god, and his shoes became a commodity that fans rushed to buy. Since 1985, AJ has launched a new model every year, and the current model has reached AJ33.

The current popular models of the AJ series, such as AJ1, AJ3, AJ4, AJ5, AJ6, AJ11, AJ12 and AJ13, almost all accompanied Jordan's career trajectory. Each shoe and each color has its own story. Later, as the number of AJ brand shoes increased, AJ simply became independent from Nike and became a sub-brand of Nike. Due to Jordan's influence and long history of sneakers, AJ is currently loved by consumers.

First of all, you should know that AJ stands for Air Jordan, which is owned by Nike. The one below is the AJ logo.

AJ sometimes also has this logo, which resembles a wing.

The one below is the Nike logo, it’s just a swoosh, very simple.