What is the background of Beauty Diary? It received investment from Li Jiaqi's shareholders as soon as it was launched

Beauty Diary is a well-known medical beauty brand in China. It has many medical beauty products. The product quality is reliable and can stand the test of the market. Friends who like their products can go to the official flagship store to have a look.

It was learned recently that after Taobao Live opened up support for medical beauty live streaming, Kuaishou will also vigorously support the medical beauty track.

During the same period, the medical beauty integrated marketing agency "Beauty Diary" completed an angel round of financing of several million yuan, led by Qifeng Capital and followed by several angel investors. Lingbo Capital served as the exclusive financial advisor.

According to communication with members of the founding team of Beauty Diary, Beauty Diary was founded in April 2020. It focuses on the integrated marketing of medical beauty institutions, and is involved in anchor incubation, traffic production, doctor registration recommendation, and offline medical beauty hospital integration, forming a closed-loop business model: first screen the medical beauty institutions, and then connect with trained anchors and professional doctors, and present them to the general consumers in the form of live broadcasts, so as to achieve transparency and standardization of the industry and avoid consumer pitfalls.

At present, more than 1,000 medical beauty institutions and theaters have settled in. Through standardized anchor solutions, we help the signed beauty and skin care anchors to transform into medical beauty live broadcasts, solve the problem of accurate traffic sedimentation and controllable, and commercialize the anchors. Beauty Diary controls every detail from online consultation, medical beauty order confirmation, to after-sales tracking feedback, daily care guidance, etc. to ensure the safety and transparency of each order.

Beauty Diary has currently served many offline medical beauty clinics, with a single 3-hour live broadcast generating over 10 million online transactions, and we look forward to the feedback on the increase in in-store orders. As the competition in beauty and skincare live broadcasts becomes increasingly fierce, medical beauty embracing live broadcasts is a new growth point.