Which white label perfume is better? Why did Fragrance withdraw from China?

Le Château d'Or is a very popular perfume. Le Château d'Or is a French fragrance and personal care brand. Le Château d'Or is affordable and pleasant to the touch, with the fragrance of flowers and the freshness of fruits, and the texture and layers are very distinct.

1. Tuberose

Top notes: pink pepper, bergamot, citrus, middle notes: tuberose, Egyptian jasmine, Peruvian pepper rose, base notes: cashmeran. The instant burst of pink pepper brings people into a state of excitement and enjoyment, Egyptian jasmine brings mysterious sexiness, Peruvian pepper rose makes this feminine taste even stronger, and the base note cashmeran delays the delicacy and sexiness, which is meaningful~

2. Tea Fantasy

Top notes: lemon, bergamot, citrus, geranium; middle notes: cardamom, orange blossom, peppery rose, musk ketone, Ceylon black tea; base notes: Australian sandalwood, vetiver, cedarwood. A tea-themed perfume, cardamom is added after bergamot to make the fragrance more lingering. The combination of citrus and lemon brings unparalleled tenderness, and the base notes of sandalwood and cedarwood give people infinite elegance and chic.

3. Orange Blossom Lightness

Top notes: citrus, white tea, watermelon ketone, middle notes: orange blossom, petitgrain, jasmine, ylang-ylang, base notes: musk ketone, vetiver, cashmeran. The freshness of citrus and white tea is like sunshine and breeze blowing towards you, jasmine and orange blossom are a little dreamy, and the base note of vetiver is clean and bright, giving people a refreshing and lively feeling~

4. Blackcurrant obsession

Top notes: black currant, galbanum, petitgrain; middle notes: peony, rose, coriander; base notes: musk ketone, vetiver, sweet notes. Galbanum and petitgrain make you feel like you are in nature, while peony and rose bring you from the tranquility of nature into sexiness. The strong collision with black currant and the sweet notes in the base bring infinite sweetness.

As a mid-range brand, Château d'Or is in a relatively awkward position. In addition, its market performance is average, so it has not received full support from the L'Oreal Group. In fact, Château d'Or's withdrawal from China has been a sign for a long time. It can be seen that Château d'Or's exit seems to be destined.

1. Château d'Or has always been in a particularly awkward situation in the Chinese market. It can neither compete with those well-known brands nor beat Chinese brands. The reason is the price-performance ratio of its products. Such price comparison makes a large number of consumers more willing to buy domestic perfumes, while those consumers with stronger financial capabilities simply do not like Château d'Or. The awkward price positioning makes Château d'Or perform mediocrely in the Chinese market.

2. The core reason for the failure of Champagne Grey is that its product line is single and there is no hit product for a long time. Champagne Grey's offline stores have only sold fragrance products, without other mass products such as skin care and makeup, which failed to form joint sales and resulted in extremely low sales. Most importantly, Champagne Grey has not made many new moves for a long time and has been sticking to old products, which quickly made consumers lose their sense of freshness.

3. The rise of the Internet marketing model also made it difficult for the traditional old brand, Champagne & Grey, to adapt. Champagne & Grey first entered China through the offline store model, so its Internet model was not very mature. As of now, the number of fans of Champagne & Grey's Tmall flagship store is 510,000, which is far less than the 8.19 million fans of Yves Saint Laurent, a makeup brand also under L'Oreal.

1. Single flower type

Single flower perfume refers to perfume whose raw material is mainly a single flower scent, such as rose, jasmine, etc.

2. Mixed patterns

This type of perfume is a comprehensive floral scent formed by the combination of several floral scents. It has a strong fragrance and gives people a wonderful feeling.

3. Plant type

The scent is made from some fragrant plants in the wild, creating a light and elegant fragrance that gives people a fresh and pleasant feeling. [2]

4. Spice type

The fragrance made from spices such as cloves, cinnamon, and vanilla expresses a lasting emotion and longing.

5. Citrus type

It has the scent of orange and lemon, with a fresh aroma that can evoke a happy mood.

6. Oriental type

Oriental perfumes are mainly made from mint and musk and have a spicy taste.

7. Forest type

The forest type mainly uses oak and fresh green plants as raw materials, expressing a profound, broad and dignified temperament.