Magic Muscle Source's first offline experience store opened

On April 30, 2021, the first offline experience store of the skincare brand "GLAMOUR" under Shenzhen Datong Industrial Co., Ltd. (hereinafter referred to as "Shenzhen Datong") was grandly opened in Beijing Changying Paradise Walk Shopping Center. Mr. Shi Lijun, Chairman of Shenzhen Datong, Mr. Chen Baojun, Deputy General Manager, and relevant persons in charge of Beijing Changying Paradise Walk Shopping Center attended the opening ribbon-cutting ceremony. The opening of the first experience store not only marks the comprehensive upgrade of the GLAMOUR brand from online channels to offline O2O new retail, but also means that the company's layout of an important link in the entire industrial hemp industry chain has been further improved.

Mr. Shi Lijun, Chairman of Shenzhen Datong, Mr. Chen Baojun, Deputy General Manager, and relevant persons in charge of Beijing Changying Paradise Walk Shopping Center attended the opening ceremony

Magic skin source research + new trend of functional skin care

As a brand specializing in the functional skin care of industrial hemp flower and leaf extracts, Magic Skin Source has taken advantage of technology, relied on its unique raw material advantages and cutting-edge research and development strength, adhered to the product principle of "safety, efficiency and science", and is committed to providing a full range of functional skin care products suitable for Chinese skin types. The products are refined through cutting-edge technology to achieve the root repair of the skin. Currently, it has launched multiple product lines of skin care products including the Revitalizing and Rejuvenating Series, the Men's Vitality Series, the Revitalizing and Radiant Series, the Moisturizing and Soothing Series, the Acne-Clearing Series, the Jade Skin Brightening Series, and the Personal Care Series.

Magic Muscle Source's many "star products" are available for users to experience in the store

Industrial hemp is also known as hemp. As early as more than 8,000 years ago, there were records of hemp cultivation in China, and hemp was used in textiles. In Europe and the United States, skin care products with industrial hemp flower and leaf extracts as the main ingredient are considered to be an excellent skin repair solution suitable for all skin types. Relying on the support of Shenzhen Datong Group, Magic Muscle Source, as a new favorite in the skin care industry, has opened up a new experience of functional repair for Chinese consumers. At the beginning of the launch of Magic Muscle Source products, Tmall, JD.com and other online platforms were the main sales channels, attracting a large number of Internet consumers. The opening of this offline experience store is a great opportunity for Magic Muscle Source to popularize industrial hemp flower and leaf extract skin care products among consumers, and it is also an exploration of a new online and offline word-of-mouth consumption model.

Landing in Beijing to create a new immersive retail experience

The first experience store of Magic Muscle is located in the east area of ​​Changying Paradise Walk Shopping Center in Beijing (shop number: B2-07b). Changying Paradise Walk is one of the large community-style shopping centers in eastern Beijing, with emerging middle-class families and fashionable young people as its two core customer groups. In addition, there are diversified brands settled here, focusing on in-depth exploration of consumers' personalized needs. The first store of Magic Muscle was located here because of its diverse coverage of traffic and the gathering of diverse fashion brands. Magic Muscle hopes to create an immersive experience space for consumers and enrich their consumer perception by opening its first experience store. At the same time, the company also hopes to create a new life concept for consumers through in-depth research on the efficacy of industrial hemp and its flower and leaf extracts. The opening of the first experience store of Magic Muscle also marks the official first step of the company.

As an experience platform for zero-distance contact between brands and consumers, in terms of store design, Magic Skin Source breaks through the traditional sales model and innovatively creates an immersive experience that combines environmental temperature, professional services and product concepts. The simple and exquisite artistic store style uses the brand's exclusive green as the main color, and is divided into product display area, product trial area and user experience area, which comprehensively displays the brand's full range of products from skin care to personal care. The reasonable flow design allows every consumer who comes here to feel the unique brand concept of Magic Skin Source, to try out each carefully prepared product, and to experience the professional services of beauty consultants, making the entire shopping process relaxed and comfortable.

Magic Muscle Source hopes to provide consumers with professional products and services through comfortable store design and thoughtful service.

The opening of the first offline store not only marks the full upgrade of the Magic Skin Source brand from online channels to offline O2O new retail, but also means that Magic Skin Source has officially entered the comprehensive layout of the new retail format from online to offline. The marketing model of the first offline store is an innovation and an opportunity, which allows consumers to experience the charm of industrial hemp flower and leaf extract skin care products at close range, and at the same time, it can strengthen the relationship between the brand and consumers and maximize the brand value.

According to the sales manager, in 2022, Magic Skin Source plans to open more than 100 offline experience stores across the country. The brand will actively develop e-commerce sales channels while strengthening physical experience spaces and services. Magic Skin Source aims to allow every consumer to experience the convenient online service of purchasing without leaving home, while also being able to intuitively feel the actual efficacy of each product anytime and anywhere. Through caring and thoughtful services, it will bring safe, high-quality, and effective skin care products to every consumer.