Introduction to the new Li-Ning basketball shoes in 2021 What are the new Li-Ning basketball shoes?

Li Ning basketball shoes are still quite popular in China. Although the prices are getting higher and higher now, domestic brands are indeed getting better and better. Compared with some brands, the price-performance ratio is still good.

The first pair of Li-Ning All City 9

Introduction: ALL CITY 9 shock-absorbing basketball professional competition shoes, using simple color matching, simple and fashionable. The midsole forefoot is equipped with Li Ning light bounce cushioning technology to help sensitive start response. The midsole Li Ning Cloud cushioning technology has both cushioning and rebound performance, providing a good sports experience. The hollow design of the midsole effectively reduces the weight of the shoe body. The side support structure design of the shoe body improves the lateral support performance. The shoe collar material is comfortable and fits. It adopts the classic color matching design of the Wade Way series.

Introduction: The Lightning VI elastic basketball court shoes use simple color matching, simple and casual. The midsole uses light foam cushioning technology, which is lightweight and comfortable, and has both cushioning and rebound performance. The fabric upper is comfortable and breathable, and the heel is filled with foam to give the ankle a more comfortable fit. The shoe design has a speed streamlined feel, and the "Big Dipper" pattern on the shoe body highlights the identity of the "seventh" generation of Lightning.

The official price of Yushuai 14 is 1299 RMB, and as of March 10, the price of Yushuai 14 (white) in the secondary market is about 1.9K. The extra 700 RMB did not fall into the pocket of the brand, but was earned by the middlemen.

To put it another way, if no one is speculating on Li Ning, then a pair of Yushuai 14 would only cost 1299. Would you still think it is expensive?

I believe some people will say it is expensive.

Indeed, for most buyers, the price of 1299 RMB for a pair of domestic sneakers is a bit outrageous, and the price of Yushuai 14 is indeed more expensive than some shoes of NIKE and adidas. However, we must know that each brand's products are divided into different levels, facing different levels of consumers, and Yushuai 14 was originally positioned as a high-end sneaker, targeting mid-to-high-end users, so for Li Ning, such a price is not expensive for mid-to-high-end consumers.

We won't talk about Li Ning's history of success in the past two years. As it gradually integrates with the international market, Li Ning has begun to gradually abandon the low-end domestic market. The success of high-end series such as Way of Wade has also made Li Ning see the current domestic market clearly. Mid-to-high-end sneaker consumers are the main force that Li Ning wants to capture in the future. As of now, starting from the success of Yushuai 11, Li Ning has the intention to build the Yushuai series into a high-end branch line. And judging from the current configuration of Yushuai 14, the price of 1299 is indeed not expensive.

Huge carbon plate + double-layer upper +?

With top configuration and performance, it is not an exaggeration to call it the strongest combat shoe in China. At present, the only thing worthy of criticism about Li Ning is the sales quantity. Since the sales quantity of Yushuai 14 and Way of Wade 9 is pitifully small, the price in the secondary market remains high. However, since the production of Yushuai 14 is difficult, the small sales quantity is understandable. But if you really like Yushuai 14, you can wait for a while. As more and more color schemes are released, the price of Yushuai 14 will naturally fall.