TSICY and international fragrance giant Givaudan team up to launch a stunning new fragrance: Peach Blossom Sandalwood

In late April, the emerging fragrance brand TSICY joined hands with the international fragrance giant Givaudan to launch a new fragrance, "Peach Blossom Sandalwood". This original fragrance, which combines peach blossom, peach and sandalwood, is the first time that Givaudan has participated in the field creation and in-depth cooperation with a domestic brand.

The original fragrance "Peach Blossom Sandalwood" co-created this time breaks the label of sandalwood as "masculine and abstinent", and gives sandalwood the enchanting soul of peach, which is extremely rare in the international fragrance industry.

As the world's top fragrance group, Givaudan has always been a partner of Hermès, Armani and other big-name perfumes. The creation of TSICY Peach Blossom Sandalwood is the first on-site joint creation of fragrance by the Givaudan perfumer team and a domestic brand.

(Givaudan perfumers and TSICY in Qixi started to create fragrances on site at Qixidi, the exclusive fragrance base in Qixi)

After six months of creation and polishing, this groundbreaking, imaginative and stunning new fragrance was recommended and praised by perfume critics and perfumers as soon as it was launched on the market.

Givaudan perfumer Jasmine commented:

"A piece of sandalwood dyed crimson by peach blossoms. The juicy black olive leaves bring a fascinating opening; peach blossoms, roses and irises are extremely delicate and pink, evoking the warmth hidden in sandalwood. The flowers and woods complement each other, combining hardness and softness; white musk comes late, offering a lingering soft aftertaste."

Well-known fragrance critic and judge of the Niche Perfume Award Niu Mingyu also gave a high evaluation of Taohuatan on Weibo:

"I can also say responsibly that there has never been such a peach and sandalwood perfume in the past. If there is one in the future, it will definitely refer to or even plagiarize Tsicy. There is no doubt that Peach Blossom Sandalwood is the first climax of domestic perfume this year. This quality of perfume will not lose in the world."

Qixi's "Peach Blossom Sandalwood" Eau de Toilette was launched on April 26, 2021. You can go to Qixi mini program, Tmall, Xiaohongdian, etc. to purchase it.